I’m talking about the increasing interest and demand from educated consumers who are willing to cook. They value and are willing to take the time to use raw ingredients to prepare the nutrition to feed their bodies and their loved ones.
There will always be a segment of the population who will opt for prepared foods. They either are afraid to learn to cook, feel taking 30 minutes to prepare their meal is too much or don’t seem to care about the effects of the chemicals and additives found in packaged or fast foods.
They will be hard to reach. It will take some time.
For the rest of us, the issue becomes availability. How can I get good nutritious local products into my family’s diet?
A group of people in Huntington, West Virginia has been talking about a local foods market for a few years. Recently, several Marshall University students completed a Capstone Project identifying how to establish a local food network in the WV-OH-KY region. A small committee of active energetic people have been working hard to get this market open this year, hopefully this summer!
The market will be an inside store, heated and cooled and will have hours that the consumers will enjoy; some early mornings, some late evenings. Farmers will bring in their products, set them in the designated areas, and leave. No sitting around in an outdoor market. By having a year round store the demand will exist throughout the winter as well, indicating the potential for farmers with high tunnels to participate.
The demand side exists. The supply side has to be enhanced. Already about 15 local farms have indicated excited support.
If you want to know more, let me know!