Why is Buying Local Such a Big Deal?
As we get enmeshed in this year’s Presidential election process we are going to hear a lot of noise about the economy and fingers will be pointed and blame will be thrown. But I want you to consider how this all can change if we, each one of us, makes a change in the way we make purchases. This is completely apolitical, but it is involved and active.
I remember in the 1960s that my parents, having lived through World War II, were dismayed as more and more manufactured products started being imported from Japan. They were not carrying grudges or being bigoted but were angry that American jobs were being lost in the name of bigger corporate profits. Through my own lifetime and yours we have seen factories close down and the owners move their processing to less expensive locations overseas.
We are annoyed about not understanding the customer service rep’s foreign accent when we call an 800-number but we actually should be jealous at their ability to speak English so well. (I wish I was fluent in another language, even if I had a bad accent.) We should not be angry with that person; we should be really annoyed that the company we patronize is not hiring people here in the United States. We should consider why we patronize them.
Roger Simmermaker is the author of “How Americans Can Buy American: The Power of Consumer Patriotism.” He recently posted an article cautioning people that the foods that they purchase at farmers markets may not actually be local and may also not even be grown in the United States.
As more and more people have begun to wake up to the local foods movement and using farmers markets as a resource, it becomes increasingly important that the managers of the markets verify that the people selling the produce and products ARE local farmers. Consumers should be able to know where the farms are located and the growing methods used.
If you are a supplier at a local market, make a sign indicating where your farm is. If you are shopping at a farmers market, ask the sellers where they come from and how they raised their food.
And if you see a watermelon in May, or strawberries in April, or corn in May…..you already know it is not local unless you are in California or Florida. Ask. And then, decide you can wait for when the produce is in season, and walk away.
Instant gratification needs to end. We have to have a longer view now. You will be helping your local and the national economy.