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April 17, 2012

“If Mohammed won’t come to the mountain, the mountain must come to Mohammed”

What could that mean here in West Virginia related to farms? Well, it is NOT a religious discussion. It is an expression we all grew up hearing and understanding that meant…if I can’t get something to happen, I need to do it another way.

Well, Jennifer Frye has moved mountains in bringing Monroe County Farm Market produce to consumers with new marketing strategies!

Monroe Farm Market Online is comprised of over 25 small and diverse farmers located in Monroe and surrounding counties who produce seasonal fruits and vegetables, beef, chicken, lamb, pork, trout, eggs, baked goods and other value-added items. They are family owned and operated from small 2 acre farms to several hundred acres. MFM is a producer’s market,, selling only what has been raised, grown ourselves or made with the seller’s own two hands.

While there is a farm market  in Union, WV from May to October, the MFM also provides consumers outside the area the opportunity to order online. Deliveries are made  one day a week from June through September and every other week from October through May. In other words, year round!!!

Unlike other co-ops, buying clubs, or CSAs where everyone gets the same box of goods (and you don’t know what you’re getting until you get it), with Monroe Farm Market Online you get to order what you want, in the quantities that you want, from the farms that you want.

Orders are placed to members every week by Tuesday night and deliveries are made in Lewisburg, Union and two locations in Charleston on Thursdays.

To read more about the Monroe Farm Market and how you can enjoy participating, go to their website.  They even provide recipes for how to enjoy the foods they have in season.

The website repeats this several times to stress the importance!

Why Support Locally Grown?

Enhance your local economy: By purchasing produce and other items from local growers you are providing stability to your local economy through the support of local businesses.

Save natural resources: Buying locally makes you an invaluable link in the process of saving resources such as fossil fuels and packaging materials. Also, we are right here in your community so the expense of transportation and delivery is kept to a minimum.

Provide learning opportunities: Locally Grown supporters provide member growers the means to help educate our community about the importance of sustainable agriculture.

Supporting a way of life: The number of small farms in the United States has decreased dramatically in the last decade. Please help us preserve an honest and worthy means of making a living.

We believe that small, diverse, family-owned farms contribute to society’s overall health.

I couldn’t say it better myself!

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3 Comments leave one →
  1. April 17, 2012 2:49 pm

    Marketing seems to be the key. I like to see the movement growing and succeeding.

    • April 18, 2012 6:42 pm

      Right now I see a need to reach out to consumers. The organization, Collaborative for 21st Century Appalachia, does work mostly with the farms. So I think the word has to get out to the EATERS.

  2. April 17, 2012 9:09 pm

    Great strategy, I hope you all do well!

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